MoBlog
Yahoo announced it was yanking ten of its early-in apps from both Android and iOS stores and discontinuing support for them. The defunct apps list includes the news, movies, answers … Read the whole story
Local and mobile have always been linked as a natural pairing, but the promise of that alliance has often outstripped actual ad spending. In … Read the whole story
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Google's opening salvo in the battle to dominate mobile connectivity--hinging on its control of user data across its own ecosystem and the branded sites … Read the whole story
KEY LARGO, FL - One of the greatest challenges confronting the ad industry over the past several decades has been media fragmentation, but most … Read the whole story
By all indications, mobile traffic and m-commerce made impressive gains during the holiday season as a growing number of people turned their handsets into … Read the whole story
Global mobile entertainment revenues will grow by one-third in four years. Vancouver-based IE Market Research Corp. expects mobile entertainment revenues to climb to $53.9 … Read the whole story
The more e-commerce-friendly nature of tablets combined with their proliferation is a welcome trend for retailers focused on the mobile channel. Data shows customers … Read the whole story
NASCAR revved up the audience by integrating mobile into its programming and marketing. It provides the opportunity to reach fans wherever they are, but … Read the whole story
According to app analytics firm Flurry, the Fire was responsible for 35.7% of all Android tablet app sessions in January 2012, up from merely … Read the whole story
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Volvo’s Gangeri lays out 5 rules for mobile marketing: -Make your content discoverable. No treasure hunts? -Make your content readable. You don’t have to … Read the whole story
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Everyone love to knock Craigslist for disintermediating the newspaper classified business, but according to Jose Puente, director of product strategy- mobile/affinity brands, Autotrader.com they … Read the whole story
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Switching to big brands, Coca-Cola takes center stage to explain how it teamed up with 7-Eleven to create in-store programs reach millennials with via … Read the whole story
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The final panel of the day focuses on QR codes, which marketers seem to love but not consumers. Mike Wehrs, CEO of ScanBuy, admits … Read the whole story
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Consumers hate in-app ads synched up to TV spots. USA’s Redniss says that instead of mirroring 30 second spot, they worked with a company … Read the whole story
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USA Network has been a leader in the area of social TV, working early on with partners like Shazam and now Miso’s SideShow app … Read the whole story
