MoBlog
by Steve Smith, Staff Writer
Google says it is moving performance-based mobile ads to an AdWords model, promising a more open marketplace where some campaign costs will decline and higher-quality ads have a better chance … Read the whole story
by Mark Walsh
WPP agencies GroupM and Tenth Avenue have joined forces to launch a mobile marketing presence in China through the acquisition of local mobile agency … Read the whole story
COMMENTARY
by Kane Russell
With the Super Bowl over, time to focus on the next widely televised and advertised event: March Madness. For mobile marketers, the Super Bowl … Read the whole story
by Mark Walsh
With the spread of smartphones, more people are embracing a range of mobile content and services. A new Forrester report urges marketers to keep … Read the whole story
by Mark Walsh
U.K.-based mobile payments firm Bango said Wednesday it had struck a deal to provide "payment services" to Facebook. The agreement suggests Bango could provide … Read the whole story
by Laurie Sullivan
Clicks on tablet ads from paid-search campaigns rose five times higher in January, compared with the same period a year ago, according to research … Read the whole story
by Steve Smith
The second-screen experiences that played alongside the Super Bowl were just the kick-off a season of multi-screen programming. Beginning with this Sunday's Grammy Awards, … Read the whole story
by Steve Smith
Juniper says worldwide app revenues in 2016 will be more than double the market size in 2011. HTML5 deployments, however, will help the market … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As fellow Mediapost columnist and social/mobile guru David Berkowitz pointed out the other day in one of my MoBlogs, it is pretty much astonishing … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The mobile social network Path landed in the middle of a privacy firestorm this week, thanks to developer Arun Thampi, who learned that the … Read the whole story