MoBlog
by Steve Smith, Staff Writer
Two iAd campaigns from insurance companies demonstrate yet again why branded games always come off as cynical exercises in tricking us to look. Read the whole story
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by Gavin O'Malley
AdRoll just raised $15 million from some top-tier investors, including Foundation Capital, Merus Capital and Accel Partners. AdRoll plans to invest in increasing real-time … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Magazines have an opportunity with tablets to think beyond both print and Web. Finally we have a digital platform that allows us to lean … Read the whole story
by Laurie Sullivan
Paid-search marketers have finally caught on to mobile predictions that forecast U.S mobile commerce will reach $36 billion by 2015. Analysts expect global revenue … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Can't help it, but I keep coming back to this multibillion mobile commerce number published earlier this week by Needham & Co., and the … Read the whole story
by Mark Walsh
AOL recently extended its Project Devil display ad format to mobile devices, aiming to streamline the process of running campaigns across multiple platforms. MediaPost … Read the whole story
COMMENTARY
by Rich Routman, Op-Ed Contributor
With online video advertising expected to grow by 40% in comparison to last year, topping $3.1 billion in 2012 (according to eMarketer forecasts), advertisers … Read the whole story
by Wendy Davis
Think tank Future of Privacy Forum reported on Wednesday that 53% of the most popular paid apps now have privacy policies. Its director and … Read the whole story
by Aaron Baar
According to a survey conducted by Capgemini of 16,000 shoppers around the globe, consumers expect the traditional model of brick-and-mortar stores carrying inventory to … Read the whole story
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by Laurie Sullivan
Google began offering its Google Commerce Search product, Search As You Type, as a free, stand-alone feature. The service for retailers who are also … Read the whole story
by David Goetzl
The Weather Channel is pitching advertisers on a type of bed-to-bed exposure. With a four-platform campaign, advertisers would reach consumers turning on the TV … Read the whole story