• Gigaom, Wednesday, July 11, 2012 2:28 PM

Despite its new availability on the ever-popular iPad, Next Issue, the service offering digital subscriptions to a variety of mags for one monthly fee, may not deliver the upsurge in circulation publishers want, argues Mathew Ingram.

Why not? For one, the cable TV or Netflix-like subscription model "doesn’t really fit with the way growing numbers of people consume content. For them, the newsstand is already an anachronism," writes Ingram.

"If Next Issue were to pull individual articles out of its magazines and collect them based on popularity or some other algorithm — or made it easy for readers to share individual articles and other content outside the walled garden of the app itself — that might make it more appealing to those who have gotten used to a Flipboard-style model for consuming content."

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