• Google Mobile, Wednesday, July 11, 2012 11:56 AM

While the industry has not come to consensus on the benefits of building a mobile site using responsive design, Google product marketer Jessica Sapick believes the technique offers several advantages. It allows marketers to create one Web site that re-sizes the content on the page depending on the device being used to view it, such as a laptop, a smartphone or a tablet. Sapick explains how responsive design can minimize long-term maintenance issues, and reduce redundant copy by giving the desktop, smartphone and tablet versions the same URLs.  Sapick explores responsive design as one of many tactics for going mobile.

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