by Steve Smith
Games companies with multiple titles in their portfolio have a lock on revenue in the Apple and Google app stores, says Canalys. More than … Read the whole story
COMMENTARY
by Mark Silber
OOH alone: great. Mobile alone: great. Mobile + OOH: greater than the sum of its parts. Which is why OOH needs, whenever possible, to … Read the whole story
by Laurie Sullivan
Ad agency Dentsu, Recruit Holdings, and their joint venture Blogwatcher have inked a deal with Qualcomm Labs to license Gimbal. The new technology supports … Read the whole story
COMMENTARY
by Alex Rahaman
Using advanced tracking and optimization technology, mobile advertisers can avoid consumers who click by mistake and focus on those who click with a purpose. Read the whole story
by Steve Smith
In a move that extends its push messaging services into Apple's iOS mobile wallet, Urban Airship acquires Tello. The combination of features could turn … Read the whole story
by Wayne Friedman
Of all those who own tablets, fully 40% of men and women use them at least once during the day while watching TV. An … Read the whole story
by Sarah Mahoney
"This is a big deal for Macy's and Sean John," CEO Rob Norden tells "Marketing Daily." "It's never been done before." The fashion video … Read the whole story
by Mark Walsh
Since reports that Apple was planning to launch its own streaming music service began circulating in September, Pandora has faced increased investor uncertainty. Concerns … Read the whole story
by Gavin O'Malley
Fashion commerce community Poshmark just closed $12 million in Series B financing, led by Menlo Ventures. Poshmark encourages members to buy and sell fashion … Read the whole story
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by Joe Mandese
Adelphic Mobile, a start-up founded by former key players of Quattro and Apple's iAd that is trying to develop a powerful and easy-to-use platform … Read the whole story
by Wayne Friedman
On Tuesday Walt Disney gave Netflix, the big subscription service, a shot in the arm. It inked an executive deal for the pay TV … Read the whole story
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by Amy Corr
AdColony named David Kurtz as chief product officer. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Just as smartphones are totally empowering consumers, some companies see that mobile technology in the hands of their workforce can help them better interact … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Pushing the envelope on privacy, Verizon is trying to patent a new method of delivering interactive ads. In its application for patent, titled "Methods … Read the whole story
COMMENTARY
by Paul Pellman
Mobile devices present an opportunity for advertisers to reach consumers anywhere in the world at any time. While marketers can sense the impact of … Read the whole story