by Steve Smith
Emerging markets are more confident in m-commerce and embracing the practice faster than is the US. China, Singapore and India have also embraced other … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The discrepancy between Twitter activity around the Syfy Sharknado TV movie and actual ratings reminds us of the human reality behind social media. Sometimes … Read the whole story
by Laurie Sullivan
The last-click attribution model pointing to search and the bottom of the funnel will go through a transition when Google releases its cross-device reporting. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile technology is evolving to do more behind the scenes work in a continuing quest to enhance the customer experience. One case in the … Read the whole story
by Gavin O'Malley
The mobile revolution has given car-trippers another fun activity to keep busy during their summertime excursions: gas price comparisons. Two out of three gas … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Now that Hulu's owners have decided to keep it, maybe they should figure out they're sitting on a pretty sweet property. The world's eyeballs … Read the whole story
by Tyler Loechner
Duncan McCall, CEO and co-founder of PlaceIQ, gave a presentation at OMMA mcommerce in New York today about mobile real-time location targeting. He started … Read the whole story
COMMENTARY
by David Goetzl
What is Collective up to? In the ad business, trade campaigns frequently appear on phone kiosks and similar spaces on the streets of New … Read the whole story
by Wayne Friedman
Looking to separate itself from other TV distributors, Dish Network is allowing third parties to develop mobile apps for its Hopper set-top box. The … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
What better way to explain the big-data concept than a mock summer blockbuster featuring sexy vampires, cow kidnapping, werewolf chat rooms and intelligent power … Read the whole story
by Aaron Baar
If there's one thing people love doing on Facebook, it's sharing photos. Nikon is giving its fans (who are naturally more inclined to share … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Ask yourself what News Corp and Walt Disney Co. are up to by not selling Hulu for the second time in two years. You … Read the whole story
by Steve McClellan
Publicis Groupe has invested $15 million in Jana, the Boston-based mobile rewards platform. The platform targets consumers in fast-growing and emerging markets, like Indonesia, … Read the whole story
COMMENTARY
by Max Kalehoff
Facebook has adopted the #hashtag, a form of metadata that provides a means of grouping messages, which can then be searched and aggregated. Most … Read the whole story
by Laurie Sullivan
Criteo, which focuses on performance display advertising, has acquired AD-X Tracking to support mobile campaigns. The companies did not disclose the financial details of … Read the whole story
by Mark Walsh
Mojiva's Mocean Mobile unit has entered the mobile exchange fray, launching its own real-time bidding (RTB) marketplace on top of its existing ad-serving platform. … Read the whole story