Along with other surveillance techniques, retailers are increasingly relying on smartphones to track shoppers’ every move. But, as The New York Times reports, the strategy is suffering growing
pains. “While consumers seem to have no problem with cookies, profiles and other online tools that let e-commerce sites know who they are and how they shop, some bristle at the physical version,
at a time when government surveillance … is front and center because of the leaks by Edward J. Snowden.”
Read the whole story at The New York Times »
