MoBlog
by Steve Smith, Staff Writer
Mobile ad reach grew substantially in the last year, but most users don't think they are paying for the data that ads consume. But little things like data caps and … Read the whole story
by Mark Walsh
Twitter has become a linchpin of brands' social media marketing efforts, especially when it comes to capitalizing on up-to-the-minute trends and big events like … Read the whole story
by Gavin O'Malley
Facebook spent $19 million to buy a messaging app with 450 million active mobile users -- and a steep growth curve among young consumers … Read the whole story
by Mark Walsh
Facebook has unveiled deeper targeting options to bolster its burgeoning ad business, which made the WhatsApp purchase possible. The expanded options being rolled out … Read the whole story
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by Tyler Loechner
Rocket Fuel's Q4 2013 earnings were released on Thursday, and the company saw its revenue grow 126% -- up to $240.6 million -- over … Read the whole story
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by Tyler Loechner
Mobile ad exchange Nexage this week announced the closed beta launch of Nexage Protect, a product for mobile publishers meant to help them better … Read the whole story
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by Tyler Loechner
Retargeting platform AdRoll is expected to Thursday announce the launch of AdRoll Retargeting for Mobile, which will allow marketers to retarget consumers cross-platform and … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
It speaks the truth. Ads suck the life out of the consumer experience. WhatsApp's success says what no one in our industry wants to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facebook has announced the acquisition of mobile messaging app WhatsApp for $19 billion, providing one more avenue for search marketers to reach a global … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile messaging is hot. One major indicator is the whopping $19 billion Facebook is paying for mobile messaging app WhatsApp. Another gauge much more … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Facebook's hugely expensive acquisition of WhatsApp is inspired. And risky. And probably necessary. Probably, though, is a terrifying word. As in that statement from … Read the whole story
COMMENTARY
by Melanie Shreffler, Columnist
While there might have been a time when music television had taken a higher place than radio in teens' esteem, the pendulum has begun … Read the whole story