Ads that actually perform functions for users, rather than just interrupt them, bring us closer to realizing the true potential of mobile marketing. CMT and AdTheorent are doing something like … Read the whole story
"The slowdown has been pervasive, and even the launch of the new iPads has not served to reignite sales growth," NPD's Stephen Baker says. … Read the whole story
Mobile marketers need a behavioral index for mobile apps. Behavior encompasses two main elements-what the app does and how well it does those things. … Read the whole story
Coming in April, ESPN -- one of Disney's biggest brands -- will see a relaunch of its biggest mobile app, "SportsCenter." That app will … Read the whole story
Target's in-store mobile app navigation tools offering enhanced search capabilities, interactive maps, and shopping lists began rolling out Monday to support consumers visiting the … Read the whole story
Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users' newsfeeds. In an … Read the whole story