MoBlog
Ads that actually perform functions for users, rather than just interrupt them, bring us closer to realizing the true potential of mobile marketing. CMT and AdTheorent are doing something like … Read the whole story
"The slowdown has been pervasive, and even the launch of the new iPads has not served to reignite sales growth," NPD's Stephen Baker says. … Read the whole story
- COMMENTARY
Mobile marketers need a behavioral index for mobile apps. Behavior encompasses two main elements-what the app does and how well it does those things. … Read the whole story
Coming in April, ESPN -- one of Disney's biggest brands -- will see a relaunch of its biggest mobile app, "SportsCenter." That app will … Read the whole story
Target's in-store mobile app navigation tools offering enhanced search capabilities, interactive maps, and shopping lists began rolling out Monday to support consumers visiting the … Read the whole story
Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users' newsfeeds. In an … Read the whole story
