MoBlog
by Gavin O'Malley, Staff Writer
A good gimmick and early momentum among a dedicated user base can do wonders for any platform. But lasting success requires additional traits, including ceaseless adaptation, and an unsentimental
willingness … Read the whole story
by Laurie Sullivan
Could a redesign of the Google Hangouts app for Android give the platform a boost in use from brands? The latest version, available in … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The numbers around ad blocking are massive and scary for the industry, but as the world goes increasingly mobile on small screens ill-suited to … Read the whole story
by Ben Frederick
Many advertisers see video as the future of mobile advertising, and that vision is starting to get backed up by hard numbers. Read the whole story
by Ben Frederick
New York-based mobile advertising company MediaBrix announced a new generation of their Breakthrough Moments product today. The ad platform focuses on serving in-app ads … Read the whole story
by Gavin O'Malley
Ahead of this year's holiday season, mobile commerce appears to have reached critical mass. In fact, a full 88% of regular mobile users now … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The audiences watching TV and digital video are (mostly) the same, so why not use the same data to reach them in both places? … Read the whole story
by Tyler Loechner
OneSpot, a content marketing platform, recently announced it has partnered with four leading brands in the CPG and food industries, including Mondelez International's Honey … Read the whole story
COMMENTARY
by Melinda Krueger, Op-Ed Contributor
Brands don't have a large SMS audience, so they don't put much effort into their programs. And because they put little effort into their … Read the whole story