OneSpot, a content marketing platform, recently announced it has partnered with four leading brands in the CPG and food industries, including Mondelez International’s Honey Maid, Kraft Heinz, Prestige Brands and Cargill.
The brands will use OneSpot’s “Content Sequencing” platform, which OneSpot asserts personalizes and sequences content marketing based on individual user history and interests.
The platform retargets consumers with personalized content across display, social and mobile.
“We have always engaged our consumers via content syndication but we are pleased to have entered into a partnership with OneSpot as their proprietary tool helps steer content to individual personal interests so our fans can engage with our brand story from multiple platforms and devices,” a Mondelez representative from the Honey Maid team said to Real-Time Daily.
At least on Honey Maid’s end, there will be no in-store attribution tie-in, per the representative. But Honey Maid hopes that by using OneSpot, it will get “a better idea on repeat content engagement and visitor rates along with brand favorability and purchase intent.”Keith Homan / Shutterstock.com