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Could The Next Search Data Source Come From Beacons?

  • eMarketer, Tuesday, August 11, 2015 10:50 AM

Are beacons a technology on the verge or emerging, or they already yesterday's technology? The small sensors barely made it off the ground. Marketers hoped they could use beacons to personalize messages to consumers using signals from search queries and technology in the mobile phone. Consumer interest has barely manage to rise, according to an eMarketer report, which points to a study from Econsultancy in partnership with ResponseTap. 

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