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by Aaron Baar
Consumers would pay more for plans that gave them unfettered access to the apps they use most. "People want to understand the value of … Read the whole story
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by Karlene Lukovitz
The launch campaign for Denny's on Demand includes a 30-second TV spot and three :15s that focus in on vignettes from that longer spot, … Read the whole story
by Steve McClellan
The shopper marketing agency, part of Publicis Groupe's Leo Burnett, is opening a New York office and one in Northwest Arkansas, home to Publicis … Read the whole story
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by Ray Schultz
Event marketing is a robust activity, judging by the budgets. And email is an important element. Read the whole story
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by P.J. Bednarski
Rheo, a new social media video site curated to match the interests of its viewers, officially launches today on the iOS, Apple TV, desktop … Read the whole story
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by Wayne Friedman
The partnership will link up Kantar Millward Brown's Ignite panel, which includes 8 million PC users and 3 million mobile users, with Samba TV's … Read the whole story
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by Tobi Elkin
Only 48% of U.S. mobile device owners know they can block mobile ads -- and while mobile ad blocking in the U.S. and the … Read the whole story
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by Jess Nelson
Act-On and Evergage announced a partnership and product integration on Wednesday aimed at helping marketers power personalized and automated email campaigns in real-time. Read the whole story
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by Amy Corr
Vacationing cows. A swan song. Let's launch! Read the whole story
by Jess Nelson
Email volume is the primary reason why Americans unsubscribe from email marketing lists, according to a recent MarketingSherpa study. Read the whole story
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by Laurie Sullivan
Essential Products CEO Andy Rubin -- co-inventor of the Android operating system while at Google -- showed off his latest creation, the Essential Phone. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
No doubt the data labeled "Personal" will become another targeting category for search, display, video and other media across Google's advertising network. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Tenor will use its Emotional Graph to show advertisers that its GIFs keyboard can grab a customer exactly when they're hooked on a feeling. Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Outgoing MediaPost columnist Bob Garfield characterized three "grave threats" to digital advertising and media, and ad tech was No. 1. Read the whole story
COMMENTARY
by Catalina Boneo, Columnist
Here are some recommendations on how quick service restaurants (QSRs) and consumer packaged goods (CPG) brands can use Facebook, Instagram, Snapchat, Pinterest, and Twitter … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The available search traffic for one of MuscleEgg's top targeted keyword phrases -- flavored liquid egg whites -- is a bit slim, but the … Read the whole story