To be a kid again. Castorama created "
Magic Wallpaper" that actually comes to life with help from a tablet or smartphone. Characters on a child's wall can be scanned one at a time to
create a unique bedtime story.
Story possibilities become endless if a parent scans two characters to be paired for a completely different story. Fast math isn't my thing, but with dozens of
characters, parents and kids have tons of storytelling options, like the running rhino or princess who doesn't like dresses.
TBWA\Paris created the campaign.