U.S. ad spending declined 4.0% during the first quarter, according to the latest estimates from competitive ad spending tracking firm WPP's Kantar Media. The quarter, which also happens to be … Read the full story by Joe Mandese
Mediaocean, the primary processor of Madison Avenue's media buys, has sold a majority stake to private equity firm Vista Equity Partners. Terms were not disclosed, but the investment values Mediaocean … Read the full story by Joe Mandese
Joining Univision in condemning Donald Trump's remarks over immigration policy, NBC says it is ending all business relationships with the real estate/hospitality/entertainment mogul. "Celebrity Apprentice" on NBC will continue -- … Read the full story by Wayne Friedman
Over the years, many innovative products have been misinterpreted as "disruptive." No technology - no matter how innovative - is inherently disruptive. While seemingly a win for both Metaio and … Read the full story by Ambarish Mitra
Verizon's new mobile video service will entice users by letting them watch free, or at a discount, in return for watching ads. That should be enticing advertisers by collecting a … Read the full story by P.J. Bednarski
Last Wednesday a company called "Lucky Iron Fish" and WPP's Geometry Global Dubai won Grands Prix in Product Design for a piece of iron shaped like a fish that helped … Read the full story by Steve McClellan
Yelp funded a new study, unveiled this weekend, which concludes that Google potentially "degrades" its search results, to the detriment of users. "Our findings suggest that Google is -- in … Read the full story by Wendy Davis
With ABC Family's "Becoming Us," TLC's July 15 debut of "I Am Jazz" and E!'s upcoming "I Am Cait," advertisers have a growing number of opportunities to align with programs … Read the full story by Larissa Faw
CBS says it has almost completed its upfront deal-making for the 2015-2016 season -- at modest price increases. Media executives say CBS garnered mid-single-digit percentage gains, with hikes of around … Read the full story by Wayne Friedman
R/GA founder Bob Greenberg was also awarded the Lion of St. Mark for lifetime achievement in the industry. Independent Agency of the Year honors went to Droga5. The runner-up was … Read the full story by Steve McClellan
The ability to act as a general manager or owner is becoming a top leisure activity not just for the hard-core male sports fan, but for others who find themselves … Read the full story by Aaron Baar