- Top Story
AOL and Microsoft have signed a deal that gives AOL responsibility for the majority of Microsoft's display advertising. Microsoft said Monday it will shutter most of its display advertising business … Read the full story by Laurie Sullivan
NewsDeal-making for media and marketing companies perked up in the second three months of 2015 -- the highest number for any quarter in over a year -- with marketing technology … Read the full story by Wayne Friedman
- Commentary
Dozens of state law enforcement officials are backing Mississippi Attorney General Jim Hood's request to resume an investigation into Google's role in online piracy. "Upholding the District Court's preliminary injunction … Read the full story by Wendy Davis
NewsDetermined to get deeper into users' minds, Facebook is becoming more sensitive to their every move. Now, in addition to "likes" and the time users spend watching videos, Facebook will … Read the full story by Gavin O'Malley
NewsRadiumOne, a programmatic ad tech firm, on Tuesday announced it has raised $54 million in equity and debt financing led by Harmony Partners. Other participants included Industry Ventures and existing … Read the full story by Tyler Loechner
- Commentary
Agencies, vendors and clients all benefit differently from the promise of programmatic. Analysts and industry insiders agree that Programmatic TV buying is still in its infancy, but I would posit … Read the full story by Bryan Noguchi
NewsGoogle is testing a feature in sponsored Product Listing Ads that informs shoppers of the percentage they save from specific retailers and brands. The comparison shopping tool appears to augment … Read the full story by Laurie Sullivan
NewsAT&T expects its $49 billion merger with DirecTV to be completed "shortly," the telecom said this week in a Securities and Exchange Commission filing. AT&T and DirecTV, which previously said … Read the full story by Wendy Davis
NewsSmall businesses find promotional marketing methods the most effective, but email and search rank at the bottom, according to a recent report. The study suggests that a lack of understanding, … Read the full story by Laurie Sullivan
- Commentary
Forget Cannes. You will think harder about digital "storytelling" in three hours with the new and brilliant "Her Story" app than you did in a week celebrating your industry's supposed … Read the full story by Steve Smith
