Meanwhile, the acquisition underscores the strategy of Zealot's founder Danny Zappin, whose last company Maker Studios was acquired by Disney for $950 million. Similar to Disney, Omnicom, or Publicis, Zealot … Read the full story by Larissa Faw

Global content marketing continues to steadily grow -- especially among millennial and Gen-X consumers. PQ Media says content-marketing revenues grew 14.4% in the first quarter of 2015, following a 13.3% … Read the full story by Wayne Friedman

Redefining Cost Per Click measurement, Facebook will henceforth only include clicks to Web sites and apps - not likes, shares and comments.That means clicks related to certain ad objectives, including … Read the full story by Gavin O'Malley

Microsoft has much to prove to its shareholders, government officials, brands and the search community. The company's announcements, including the 7,800-employee layoff and separately the technology selloff to AOL, in … Read the full story by Laurie Sullivan

Facebook is now letting people pick the friends and Pages they want to the see most often represented at the top of their News Feed. It is also making it … Read the full story by Gavin O'Malley

On the digital side of the campaign, Pennzoil is running an online concert and interview series called "Back Seat Pass Powered by Pennzoil," on a dedicated site where artists talk … Read the full story by Karl Greenberg

Search engine marketers in the United States continued to make double-digit investments in paid-search advertising during the second quarter in 2015. Investments rose 22% compared with the year-ago quarter, but … Read the full story by Laurie Sullivan

Google has access to every real-time Twitter tweet, but more than 90% are not indexed, according to a study. The company gained access to the Twitter data through a deal … Read the full story by Laurie Sullivan