In a move to create a hybrid ad unit for sites like MSN, Microsoft began rolling out Bing Native Ads in beta for advertisers across the United States. The latest … Read the full story by Laurie Sullivan

More specifically, m:united, McCann's "bespoke" agency for Microsoft, is handling the work, which includes broadcast, online video, banners, social, outdoor and other media. Ads are voiced by the actor Ethan … Read the full story by Steve McClellan

In four years, Netflix looks to double its size in streaming viewing relative to traditional U.S. linear viewing -- also possibly higher pricing to consumers. By the first quarter of … Read the full story by Wayne Friedman

U.S. marketers spent $10.1 billion through programmatic ad technologies last year, representing over half (52%) of the digital display market, according to a new report from the IAB. The $10.1 … Read the full story by Tyler Loechner

The global agreement will help GroupM agencies including Mindshare, MEC, MediaCom, Maxus, Xaxis and other GroupM specialists optimize client campaigns using real-time consumer data from the social web. Read the full story by Steve McClellan

By the end of this year, four times more things than people are expected to be connected to the Internet. While that's a lot of people, it's a real lot … Read the full story by Chuck Martin

SpotXchange, a programmatic video supply-side platform (SSP), on Monday announced it has added TV Insider -- which split off from TV Guide to reach a younger audience online -- to … Read the full story by Tyler Loechner