• by Ray Schultz , Columnist, 2 hours ago

Digital Agency in a Box, an AI-driven platform announced earlier this month by ImpactFactory.ai, already has a Version 1.1. And it includes an email marketing component. 

The company announced on Aug. 13 that its new platform can automate placement across social media, television, radio and email at the local level. 

The more recent announcement, dated Aug. 20,  may simply be a way to hype what already exists.

But here’s what it says about the email capability.  For one thing, Digital Agency in a Box can facilitate what the company calls large-scale cold email campaigns. This includes use of multiple sending accounts and pre-warmed accounts. 

The goal here is to improve deliverability and keep legitimate emails out of the spam folder.

In addition, Digital Agency in a Box provides access to targeted prospect lists built, in part, on segmentation and geography. We presume these are permission-based lists. 

Brands can also use the new tool to develop their messaging, create HTML emails and generate images and videos. 

The underlying technology connects inboxes, finds, loads and launches automated outreach campaigns. 

So what’s the takeaway?  

“Version 1.1 brings customer acquisition directly into the Impact Factory workflow,” says Duane Varan, founder and CEO of ImpactFactory.ai. “A local business can identify exactly who it wants to reach—even down to specific ZIP codes—create the messaging and visual content, and then execute the campaign at scale."