Email senders trying to work within artificial intelligence platforms have a new opening at hand.
Email/text platform Omnisend has added Anthropic’s Claude to its AI toolkit,
which includes ChatGPT. The arrangement will allow marketers to access Omnisend data, create campaigns and analyze the results directly within Claude.
Email marketers can ask
Claude and ChatGPT how their campaigns performed, say, and AI will pull from Omnisend data.
This follows Omnisend’s May launch of Model Context Protocol (MCP),
an AI tool designed to help merchants create and track campaigns directly within ChatGPT. MCP is now also integrated with Claude.
"Email marketers are busy,
often juggling multiple responsibilities, says Greg Zakowicz, ecommerce and eetail dvisor to Omnisend, in an email. "This leaves little time to focus solely on email, especially when digging into
performance reports and further program optimization. Omnisend’s MCP gives marketers that much-needed relief by enabling them to quickly diagnose or summarize what’s needed to make
real-time decisions, such as understanding how their big campaign is performing — all without leaving the AI tool they’re already likely using.
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Zakowicz adds, "
Because the MCP uses conversational language most marketers are already used to, even less experienced marketers can punch above their weight. Take, for instance, handling a
less-public but critical side of email marketing: deliverability. Normally, this topic may be intimidating for the average email marketer, but using MCP, marketers can prompt Claude to 'Run a
deliverability health check.' From there, they can easily diagnose issues, clean lists, and maintain good deliverability practices.
"MCP is based on a simple idea: people do not want
another place to work," said Bernard Meyer, AI operations manager at Omnisend, at the time of the launch.
MCP allows merchants to
ask pertinent questions about store performance, such as:
- What drove my revenue over the last 7 days?
- What was my top-earning automation?
- How did my last campaign perform compared to the previous one?
- Why did revenue drop this week?
- What should I focus on this week to
increase revenue?
- What campaigns or flows am I missing right now?
MCP is available to active Omnisend account holders worldwide through the
Omnisend app in those platforms.