Worldwide advertising spending will slow down in 2015 from previous estimates, but the U.S. continues to command the greatest share. Internet advertising spending will continue to make sharp gains -- … Read the full story by Wayne Friedman

Facebook is giving publishers more control over how their videos are organized and shared. A new video uploading system gives Page owners customized distribution options. Read the full story by Gavin O'Malley

Quantifying its bad bet on a sprawling and superseded phone maker, Microsoft's latest quarterly earnings hit a net loss of $3.2 billion and a decline in sales of 5.1% to … Read the full story by Gavin O'Malley

It's over a year away, but the 2016 Presidential election is already coming into focus for marketers. To help paint a picture of how political marketers are using programmatic technology, … Read the full story by Tyler Loechner

In an effort to "de-risk" the cost of buying media, a mobile ad developer is introducing a new model that charges advertisers based on the amount of time a consumer … Read the full story by Joe Mandese

On the "creative vs. programmatic" panel at OMMA LA on Wednesday, the definition of one of those two words proved flexible. And this time, it wasn't "programmatic." Read the full story by Tyler Loechner

Google brought a 360-degree view to video ad campaigns Wednesday through TrueView in AdWords, known for its pay-per-click search advertising model. Read the full story by Laurie Sullivan

Microsoft has been hit with a potential class-action lawsuit alleging that it inundates Web users with unwanted text messages as part of a "relentless effort to advertise its products." Read the full story by Wendy Davis

Company CEO Michael Roth said contributions to the firm's strong Q2 performance came from "a broad range of our creative, marketing services and media offerings." Read the full story by Steve McClellan

AT&T's $49 billion merger with DirecTV appears to be headed for regulatory approval, Federal Communications Commission Chairman Tom Wheeler indicated on Tuesday. Read the full story by Wendy Davis