Top StoryYouTube CEO Susan Wojcicki promised to add virtual reality and 3D support for videos that play back in its 360-degree format. The announcement, made at Vidcon in Anaheim late Thursday, … Read the full story by Laurie Sullivan
NewsDigital ad tech firm Centro is already putting the $30 million it raised just two months ago to work. The company on Thursday announced its acquisition of GraphScience, a social … Read the full story by Tyler Loechner
- News
Yahoo's agreement with Mozilla to become the default search engine on the Firefox browser for mobile and desktop might not become as profitable as first expected. Read the full story by Laurie Sullivan
NewsIn its third acquisition in a year, mobile marketing platform Tune announced Thursday it was acquiring mobile marketing automation vendor Artisan. Read the full story by Ben Frederick
NewsAlong with its cool lone-wolf cachet, Meerkat now has another edge on rival Periscope: GoPro. Select owners of the portable cameras can now stream video directly to the popular live-streaming … Read the full story by Gavin O'Malley
- Commentary
Remember during the Super Bowl blackout when Oreos tweeted "You can still dunk in the dark" and the universe changed forever? Well, while it remains to be seen if they … Read the full story by Erik Sass
- Commentary
By now you probably know the particulars of the story Gawker posted about a married media exec who tried to hire a gay porn star for a liaison. But when … Read the full story by George Simpson
NewsUW-Madison associate professor Young Mie Kim is working to develop a tool that will track online political ads that are "personally customized to an individual voter." Read the full story by Tyler Loechner
CommentaryThe party's almost over for marketers who thought they could continue to bid less on mobile campaign keywords, compared with the price paid for those running on desktop. Read the full story by Laurie Sullivan
