Google has completely redesigned Dynamic Search Ads, diminishing the role of keyword management, but giving search marketers greater detail and control of each campaign. Read the full story by Laurie Sullivan
Accenture has invested about $200 million to build and strengthen the design capabilities of the company's Interactive business unit, which includes the 2013 acquisition of Fjord, and Chaotic Moon. Read the full story by Laurie Sullivan
Forbes Media is expanding its pioneering BrandVoice native advertising service with a new offering called "Special Features," which allows advertisers to create their own custom-designed, interactive feature pages. Read the full story by Erik Sass
Consumer packaged goods and retail marketers are seeing a direct correlation between revenue growth and Hispanic media investment, according to a new study released by AHAA: The Voice of Hispanic … Read the full story by Steve McClellan
comScore, the media measurement and analytics firm, is the latest to receive accreditation from the Media Rating Council (MRC) for video viewability technology. The company's display ad viewability measurement tech … Read the full story by Tyler Loechner
There's no mistake where online video viewing trends are headed. YouTube CEO Susan Wojcicki unveiled a major redesign of its mobile app this week at VidCon, adding: "We're focused on … Read the full story by Erik Sass
Twelve months ago, if you asked a client what their No. 1 KPI is, they would probably say "sales." Fast forward to today and because viewability is front and center … Read the full story by Andrew Budkofsky
WPP's Kantar Media on Tuesday announced it has invested in BIScience, a data analytics firm. Terms of the investment were not disclosed. Read the full story by Tyler Loechner
The Federal Communications Commission's attempt to sanction AT&T for its throttling policies is "unjustifiable and unsustainable," the telecom says. Read the full story by Wendy Davis
The platform is from startup Wrapify which has commenced operations in hometown San Diego and San Francisco. It plans to roll out in other markets later this summer. Read the full story by Steve McClellan