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TubeMogul, a programmatic ad tech company that went public last year, is expanding its portfolio. Starting Wednesday, TubeMogul is adding display advertising support to its platform. Read the full story by Tyler Loechner
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MobileFuse's Mindset Targeting, which delivers rich media and mobile display ads to consumers based on contextual data beyond physical location, has added video ads. Read the full story by Ben Frederick
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Facebook may have a strong ad placement infrastructure for television campaigns, but it lacks the extensive network that YouTube created through Google that pulls in search. Read the full story by Laurie Sullivan
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Place-based advertising firm Zoom Media, whose U.S. branch recently rebranded as Zoom Active Lifestyle Marketing, is selling its "Social Indoor" and "Family Network" divisions to AllOver Media to
focus on … Read the full story by Erik Sass
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True to form, Twitter's latest earnings feature stronger-than-expected revenue and weaker-than-expected user growth. Twitter added just 2 million new core users in the second quarter -- a figure that
interim … Read the full story by Gavin O'Malley
Commentary
Viewability has been an increasingly hot topic. Advertisers are clamoring for increased viewability levels; companies are scrambling to develop technologies that improve viewability; trade
organizations are hard at work setting … Read the full story by Paolo Gaudiano
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Todd Jackson, the social giant's director of product management, is headed for Dropbox. Jackson is joining the file hosting service as its first vice president of product. Read the full story by Gavin O'Malley
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Microsoft began rolling out Windows 10 software on Wednesday. The Web browser called Edge supports a new desktop search bar from Bing in the package. The move could help Bing … Read the full story by Laurie Sullivan
Commentary
Getting positive return on investment from product listing ads has become more difficult because brands must face increased competition for ads, evolving provider requirements, and other factors. Here
are a … Read the full story by Bob Michelian
Commentary
Digital rights groups Electronic Frontier Foundation and Public Citizen are warning that a recent court decision dealing with Amazon's search engine could have "wide-ranging ramifications" on free
speech online. Read the full story by Wendy Davis
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Forbes Media is expanding its pioneering BrandVoice native advertising service with a new offering called "Special Features," which allows advertisers to create their own custom-designed, interactive
feature pages. Read the full story by Erik Sass