Top StoryIn what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue's major agency holding companies have boosted their spending in … Read the full story by Joe Mandese
NewsGoogle is opposing a demand by European privacy regulators to broaden the "right to be forgotten" by censoring search results worldwide. "We believe that no one country should have the … Read the full story by Wendy Davis
- News
IPG's trading desk, Cadreon, on Thursday announced a partnership with programmatic ad platform Rocket Fuel with an eye on bringing offline data sets to the online world. Read the full story by Tyler Loechner
NewsLiveXLive announced are partnering with POSSIBLE Mobile to develop a live music streaming and mobile platform set to launch this fall. Read the full story by Ben Frederick
- Commentary
In the four weeks since the FCC began accepting complaints about net neutrality, the agency reportedly has heard from more than 2,000 consumers who say their Internet service providers are … Read the full story by Wendy Davis
NewsDespite the explosion in digital content, it appears that marketers in every industry lack the knowledge to increase engagement rates online. Brands reaching out to consumers find that engagement rates … Read the full story by Laurie Sullivan
NewsIt's been a long time coming, but the Web sites of brick-and-mortar companies have finally found the secret to success online. In aggregate, the sites consistently drove qualified traffic for … Read the full story by Laurie Sullivan
- Commentary
Everything that can be programmatic will be programmatic is a prevailing attitude among advertisers today. This automated approach to advertising has reshaped the search and display industries, among others, and … Read the full story by Jeff Davis
- Commentary
Beacons will be big in the world of the Internet of Things and it looks like the big revenue in that space will come from advertising. On the downside, the … Read the full story by Chuck Martin
NewsWith a suggested retail of $1.69, they are Dannon's first foray into premium Greek yogurt, which makes up 5 to 10% of the total yogurt category, Jeffrey Rothman, VP of … Read the full story by Karlene Lukovitz
- Commentary
Mobile is like a portable people meter. When configured properly it can be used to associate media exposures with real-world shopping behaviors. Read the full story by Steve Smith
