As far as media consumption milestones go, 2016 could well be "the year" for two important media: mobile and video. According to new estimates released this morning by Publicis' ZenithOptimedia … Read the full story by Joe Mandese

AudienceScience, a demand-side platform that services brands and marketers directly, will this week announce the launch of a new cross-device targeting technology called "Signature." Read the full story by Tyler Loechner

Chicago-based 4C, a data science software company, has acquired Netherlands-based Teletrax to connect digital ads with television broadcasts, to simultaneously serve the brand's advertisements in real-time. Read the full story by Laurie Sullivan

Integral Ad Science, a digital ad measurement firm, on Friday announced it has closed a $27 million round of funding. The company also announced it has received a debt facility … Read the full story by Tyler Loechner

Snapchat reportedly expects to take in $50 million in revenue this year, and upwards of $200 million next year. Its user base could be a serious rival to YouTube and … Read the full story by Gavin O'Malley

Asos is teaming with Google Play and Google's digital agency Essence to develop curated playlists to entertain shoppers while they are shopping on its platforms. Read the full story by Larissa Faw

The longtime incumbent on the business was Publicis Groupe's MediaVest, which participated in the review along with WPP's MediaCom and Dentsu's Carat. Read the full story by Steve McClellan

Some confusion around Yahoo Gemini could stifle growth for the company's budding advertising platform, although more often than not positive returns on investments outweigh the negative, according to many agency … Read the full story by Laurie Sullivan

Time Inc. on Monday announced the expansion of its "programmatic print" offering by introducing a dozen new audience categories that can be targeted via print advertising. Read the full story by Tyler Loechner