Opening up the mobile-advertising floodgates, Instagram is now offering its application programming interface to outside parties. Brands and their developer teams can now plug their software directly into Instagram's API. Read the full story by Gavin O'Malley

The New York Times announced plans to launch a new mobile ad solution today, focusing on key moments in users' days. The new mobile solution will feature short stories called … Read the full story by Ben Frederick

Security researchers at Malwarebytes Labs have uncovered a large malicious advertising attack on Yahoo's advertising network, which they say began on July 28. Yahoo took down the campaign Monday. Still, … Read the full story by Laurie Sullivan

Retargeting firm Criteo on Tuesday released its second quarter 2015 earnings, revealing that the company saw EUR271 million ($295 million) in revenue during the quarter. Read the full story by Tyler Loechner

Neustar, an ad tech company that provides real-time data and analytics to marketers, on Tuesday announced a partnership with MarketShare, a marketing analytics firm. The two companies are teaming up … Read the full story by Tyler Loechner

The innovation is being employed, appropriately, to promote Caress Forever body washes, which release a burst of scent when the user touches her skin within 12 hours after showering with … Read the full story by Karlene Lukovitz

Zeotap announced plans to recruit more engineers for its tech center in Bangalore, India, and expand internationally to North America after raising $6.4 million in series A funding. The company … Read the full story by Ben Frederick

Microsoft joined the entertainment industry in lobbying Mississippi Attorney General Jim Hood "to pressure Google to censor speech," the company says in new court papers. Read the full story by Wendy Davis