• by Tanya Gazdik , Yesterday

Chobani is facing a boycott after announcing a partnership with Planet Harvest, a company co-founded by Ivanka Trump.

Planet Harvest helps farmers sell crops that don't meet the aesthetic qualifications to be sold in grocery stores because they're too small or misshapen.

“Critics of the partnership cite political opposition to the Trump family and the for-profit nature of the collaboration,” according to USA Today.

Chobani sources all of its strawberries through Planet Harvest, according to a Sept. 12 CNBC interview with Trump and Hamdi Ulukaya, the founder and CEO of Chobani.

“The announcement quickly drew criticism on Threads, where a post about the collaboration had nearly 500,000 views by Sept. 15,” according to NorthJersey.com. “For [Ivanka] Trump, the announcement marked a return to the spotlight after largely stepping away from politics following her role as a senior adviser in her father’s first term.”

This isn’t the first time Chobani has faced backlash. But the last time, in 2016, it was from the other side of the political aisle.

“Far-right and anti-immigrant groups targeted Chobani for employing refugees,” according to USA Today. 

Ulukaya, its founder, is a Turkish immigrant of Kurdish descent. For helping other immigrants, he drew threats, according to The New York Times. 

Other companies have faced boycotts in 2025 including Amazon, McDonald’s, Walmart and Disney.

“Many of the boycotts were in response to the wave of companies that rolled back diversity, equity and inclusion programs after Trump issued an executive order requiring both federal government and private companies to end ‘illegal DEI’ efforts, although the difference between those and legal anti-discrimination efforts remains unclear,” according to the Arizona Republic.