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Google recently made changes in the way it would serve mobile search listings and advertisements to increase revenue and make it more competitive for advertisers, according to one source. Some … Read the full story by Laurie Sullivan
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After a few short months as CEO, Tinder is parting ways with Christopher Payne, and bringing back founder Sean Rad. In Payne, Tinder's board was expecting more mature leadership following … Read the full story by Gavin O'Malley
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Do all video ad formats offer advertisers equal value? Is a video ad that's squeezed into a side ad unit and runs in-banner without any real video content have the … Read the full story by Kevin Lenane
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Google's recent decision to name its holding company Alphabet demonstrates the power of domain names. The reasoning gave BMW free Web marketing. Read the full story by Laurie Sullivan
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The ad industry still hasn't cracked the viewability nut. During the second quarter of 2015, only 44% of digital display ads were viewable. That's down from the 49.4% viewability rate … Read the full story by Tyler Loechner
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With more publishers of all sizes hoping to tap into lucrative online video advertising, technical challenges remain. A number of relatively new tech firms are moving to simplify the process … Read the full story by Erik Sass
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The question in programmatic video, posits TubeMogul, is no longer: "Is there enough inventory?" The question has shifted to: "What's the best way to find the good stuff?" The programmatic … Read the full story by Tyler Loechner
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Worldwide, mobile ad revenue swelled 64.8% -- from $19.3 billion in 2013 to $31.9 billion in 2014, per IAB. The robust growth is attributed to continued shifts in consumer usage … Read the full story by Gavin O'Malley
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"The technology is improving, and a lot of tier one carriers are spending a lot of money these days on web-based customer service," Kirk Parsons, senior director and technology, media … Read the full story by Aaron Baar