Top Story
As part of the agreement, WPP units will enter into the first "beta partnership" with Pound, a BuzzFeed offering that analyzes how content shares across the social Web. Read the full story by Steve McClellan
News
The wave of in-house agencies and studios continues to grow with Time Inc.'s launch of The Foundry, a new cross-channel creative shop focused on content and intended to help launch … Read the full story by Erik Sass
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Carat has filled its top digital media role with an industry vet who recommends that clients and agencies should "think more analogue." That counterintuitive logic comes from James Harris, author … Read the full story by Joe Mandese
Commentary
Cybercriminals behind the Yahoo and Azure malvertising attacks are back -- this time using MSN. It's the same group behind the attacks on the ad network AdSpirit.de, the one recently … Read the full story by Laurie Sullivan
Commentary
These days, the term "social network" almost feels campy. Consumers are using the social Web for everything from ordering pizza to deciding how to vote to finding a place to … Read the full story by Jamie Tedford
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Pioneered by engineers at Google and Microsoft for search engine marketing, scientists at the startup Globys want to infuse machine leaning and automation into real-time A/B testing for campaigns
that … Read the full story by Laurie Sullivan
Commentary
Google fired back against EU antitrust officials today, arguing that its search results aren't anticompetitive. On the contrary, the company says, its search engine drives traffic to competitors. Read the full story by Wendy Davis
Commentary
Google recently announced it will remove YouTube inventory from the DoubleClick Ad Exchange by the end of the year. This is a "walled garden" being built before your very eyes. … Read the full story by Tyler Loechner
News
Retargeting firm AdRoll on Thursday announced it will partake in the beta testing phase of Instagram's recently launched API for advertising. Instagram's ads API went live earlier this month in … Read the full story by Tyler Loechner
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Social advertising platform, Adaptly announced today that it has been selected as a Facebook Marketing Partner with early Instagram Ads application program interface access. The company also released
software products … Read the full story by Ben Frederick