• by Fern Siegel , Yesterday

Stink Studios has launched its first U.K. brand campaign for Rippling, the San Francisco-based global HR/payroll platform, as AOR.

OneScreen and StackAdapt handled meda.

Titled “The juiciest thing to happen to HR and Payroll” focuses on real issues in the workplace. Not the office gossip, but easy tools to onboard an employee in 90 seconds or chuck admin tasks no one likes.

To keep it real, the campaign, offers character-led stories inspired by nutty HR realities. From the man who brought an “emotional-support clown” to his dismissal meeting, to the guy who used the company photocopier to scan his feet for his online profile, key points are made in a funny context.

Some 10 stories were chosen, and Animade created 3D miniatures to bring the crazy to life. 

The integrated campaign launches in the UK with spanning major placements across London, including a takeover at Liverpool Street station, as well as OOH, taxi wraps, radio, digital, social channels and a dedicated site inviting people to submit their own tales.

“It was fascinating fishing around for the most outrageous HR stories and using these moments of office folklore to highlight the tools that really give the HR community something to talk about,” said Kat Thomas, creative director, Stink Studios.

“By removing complexity and administrative burden, we enable HR and finance teams to focus on what really matters: their people and the growth of the business. That’s the real tea worth sharing,” added Fi Welsh, EMEA marketing director, Rippling.

Brooklyn-based Stink Studio's clientwork includes Google, Airalo, Hoka and Loewe.