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Twitter is expanding its self-service ad platform from 33 countries to more than 200 countries and territories, the company said Wednesday. It will allow small and medium-sized businesses to
effectively … Read the full story by Gavin O'Malley
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Mobile ad tech platform Appcoach announced $10 million in series A funding this week. The China-based company offers display, video and native ads programmatically. Yonghua Capital led the new round … Read the full story by Ben Frederick
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Bing wants to help sports fans win their fantasy football games this season -- but more importantly, to show marketers and consumers that Microsoft's technology can predict and serve up … Read the full story by Laurie Sullivan
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CBS says the streams will be available on tablets, laptops and desktops and on some connected devices including Xbox One, Apple TV, Roku and Chromecast, with no authentication necessary. Three … Read the full story by P.J. Bednarski
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Mobile accounts for 50% to 70% of all consumer interactions with brands, with app session launches increasing 51% year-over-year. But the growth in mobile may have some advertisers scratching their … Read the full story by Laurie Sullivan
Commentary
In marketing we often use personas to help frame our strategy and tactics. We create human profiles and ascribe real attributes, sometimes even real names, to them as a way … Read the full story by Aaron Goldman
Commentary
Facebook is the clear leader among social media companies in terms of referrals to mobile e-commerce sites, but social's overall share of mobile e-commerce remains low, according to a new … Read the full story by Erik Sass
News
Digital ad tech firm Turn on Wednesday announced the appointment of Richard Robinson as its Managing Director of Europe, Middle East and Africa (EMEA). Read the full story by Tyler Loechner
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Content marketing software provider NewsCred has raised $42 million in a new round of funding, which will be used to expand its global operations. The publishers covered under the agreement … Read the full story by Erik Sass