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TV Everywhere viewing -- authenticated viewing of premium TV content on digital devices -- was up 63% to 159 billion online video starts in the second quarter of 2015 over … Read the full story by Wayne Friedman

News
As Apple prepares to launch the new Apple News app, the technology giant is signing up publishing partners at a rapid clip. That reflects its central role in the media … Read the full story by Erik Sass
Commentary
Emails with "video" in the subject line have a 65% higher click-through rate on average, according to Vidcaster. When video is a central part of your email campaign, the CTR … Read the full story by Loren McDonald

News
The discount retailer is launching a new campaign from OKRP that promotes its expanding array of furniture and home dcor products. This category was the retailer's highest performer in Q2 … Read the full story by Larissa Faw

Commentary
Nearly a decade after acquiring one of the (then) biggest mobile ad networks on the market in Third Screen Media, AOL is at it again -- this time via its … Read the full story by Tyler Loechner
Commentary
While many brands have gone to great lengths to accumulate social media followers, they're not particularly good at actually talking to them online, with the majority of customer queries on … Read the full story by Erik Sass

News
Searching and finding reviews can influence the buying process, even if those reviews occur deep in search queries or social media sites. A recent patent shows how Google brings those … Read the full story by Laurie Sullivan

News
While companies scramble to adjust to the "Flash freeze" put out by Google and others this month, Frank Sinton, CEO at Beachfront Media, has seen demand for his company's HTML … Read the full story by Ben Frederick

News
CNN is making sure it gets into the wearable device trend at the beginning. In fact, the CNN News app will be available on Samsung's new Gear S2 smartwatch before … Read the full story by Erik Sass
Commentary
Most consumers don't understand the business models which support their favorite publications. Specifically, the role played by advertising, now threatened by the growing use of ad blockers. Read the full story by Erik Sass