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Comcast has announced a new ad-supported digital video platform focused around independent digital video players, called Watchable, in a move that had been expected. Read the full story by Wayne Friedman
News
Questioning the effectiveness of advertising, California startup Veritone created a cognitive media platform to analyze and act on information not written in advertising copy. The process required
Veritone to determine … Read the full story by Laurie Sullivan
Commentary
German publisher Axel Springer announced it is acquiring Business Insider, the digital media startup founded by veteran investor and financial journalist Henry Blodget in 2009, for a whopping $343
million … Read the full story by Erik Sass
News
Breathing life into their mobile-first entertainment platform, Verizon and AOL have secured an exclusive ad sales partnership with Publicis. The announcement was made at AOL's Future Front event this
week, … Read the full story by Gavin O'Malley
Commentary
Sensitive as ever to its portrayal by media, dating app Tinder has moved on from unflattering magazine articles to out of home advertising. This time Tinder is taking issue with … Read the full story by Erik Sass
News
"In order to do this in a global way, it's not as successful or impactful of you push it down from above," says Paula Askanas, EVP of communications for Sony … Read the full story by Aaron Baar
News
A study conducted by International Data Corporation on behalf of YP, presented at Advertising Week, found that forty-nine percent of consumers looking locally for national products and services
conduct four … Read the full story by Laurie Sullivan
News
Three in four college students said they make purchases on their smartphones. Mobile ecommerce has seen its fair share of criticism for having many friction points and brands haven't typically … Read the full story by Ben Frederick
Commentary
Introducing the Advertising Week session "That's Debatable!," one of the folks leading the panel (from COG NYC), said: "It's a really exciting time in our business." Debatable? The statement on … Read the full story by Phyllis Fine