Twitter is expanding its "Buy Now" button initiative in partnership with Bigcommerce, Demandware, Shopify and other ecommerce partners. Read the full story by Gavin O'Malley

CBS will become the first network to include digital video viewing of its shows in its traditional TV ratings. Nielsen says this is a result of certifying CBS' digital video … Read the full story by Wayne Friedman

Advertisers may not be doing enough to get consumers to trust digital advertising, according to a report from Nielsen, which points out that for a medium that is newer with … Read the full story by Tanya Gazdik

According to new research from Warc and AppNexus, which released figures during an Advertising Week session, nearly half of those responding to a survey don't know what programmatic is. But … Read the full story by Larissa Faw

This year of agency reviews is a tremendous strain on business, according to WPP's CEO Sir Martin Sorrell. "The notion that traditional creative is king needs to change," the WPP … Read the full story by Larissa Faw

The ad company Adzerk, which serves online ads for sites including Reddit and Imgur, said on Wednesday that it will offer publishers an automated mechanism for honoring consumers' do-not-track requests. Read the full story by Wendy Davis

According to Zefr, 60% of marketers will increase spend on influencer marketing in the coming year, and 22% say it is a top-ranked customer acquisition tool. See what "Marketing Daily" … Read the full story by Karl Greenberg