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Trying to keep mobile users engaged, Facebook this week is rolling out some new mobile-friendly features for profile pages, including video integration. Facebook has also made some design changes to … Read the full story by Gavin O'Malley
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Next Issue Media, the digital publishing platform co-owned by the nation's biggest magazine publishers, is introducing a new subscription service called Texture, which gives subscribers new features
for curating and … Read the full story by Erik Sass
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Google will introduce 100% viewable ads in the next few months, bringing all campaigns bought on a CPM into view across the Google Display Network. Although the announcement doesn't say … Read the full story by Laurie Sullivan
Commentary
There is a challenge for brand marketers and their agency partners to know what to do when engaging consumers in real-time across channels. This is new ground for everyone. How … Read the full story by Mark Smith
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A Brandwatch study, based on a survey of 32 high-end brands, found that luxury brands have virtually no voice on social media, as 99.6% of Twitter content mentioning luxury brands … Read the full story by Erik Sass
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Target has updated its Price Match Policy with a digital expansion -- offering matches against more of its competitors, including warehouse clubs Costco and Sam's Clubs, as well as giving … Read the full story by Sarah Mahoney
Commentary
Ad blockers are the best thing to happen to Madison Avenue since color television! That's according to the creatives in attendance for OMMA Programmatic Mobile on Thursday. They're "absolutely a … Read the full story by Gavin O'Malley
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Fieldy Arvizu, Korn's bass player, marvels at the intimate connection smartphones create between the band and the fans. This month for the first time the band kicks off a mobile … Read the full story by Laurie Sullivan
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While programmatic media efforts continue to grow for many marketers, one financial marketer says another data-centric media format, addressable TV, is gaining big buzz at his company -- more so … Read the full story by Wayne Friedman
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TV viewers want to connect with programming -- as well as their friends and family. But in a future, automated TV programmatic world, this might be a complex challenge for … Read the full story by Wayne Friedman