Google officially becomes an Alphabet holding subsidiary after the close of business Oct. 2. Online advertising businesses from search to display and Android and YouTube will become part of Alphabet's … Read the full story by Laurie Sullivan

While other publishers have jettisoned newspapers to focus on educational publishing and testing businesses, News Corp. is headed in the opposite direction. The publisher announced that it is selling its … Read the full story by Erik Sass

Video is being touted as a critical component for retailers for both advertising and personalizing customer experience. In conjunction with Sheryl Sandberg's appearance at Advertising Week, Facebook this week began … Read the full story by Jess Nelson

Building its research efforts, as well as pursuing its "non-Nielsen monetization" strategy, Viacom has hired media agency veteran Julian Zilberbrand to a new position: EVP of audience science. Read the full story by Wayne Friedman

TV networks increasingly get a sizable piece -- almost 30% -- of their total month-long viewing of a TV program from millennials/Gen Xers' after its live airing from video-on-demand/streamed viewing. Read the full story by Wayne Friedman

MapJam, a San Francisco-based map publishing company, announced a partnership with Weebly, a web-hosting service, that will allow Weebly users to create and personalize maps for their marketing needs. Read the full story by Jess Nelson