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After much speculation, Twitter officially announced today that interim CEO Jack Dorsey, who cofounded Twitter and served as CEO from 2007 to 2008, has dropped the "interim" and assumed the … Read the full story by Ben FrederickGavin O'Malley
Commentary
The NYT's top editor first noted that the company's digital-only subscriber base recently passed the 1 million mark, while its combined print-and-digital subscribers now number 1.1 million. That means
that … Read the full story by Erik Sass
News
National Geographic is venturing into new areas of sponsored content in its new partnership with the Visit Florida tourism authority, centering on a new content hub highlighting the natural beauty … Read the full story by Erik Sass
Commentary
Silicon Alley tech startup NadaWait.com used New York's schizophrenic Advertising Week to announce that it has launched a browser-based program that blocks all online content except ads. Read the full story by George Simpson
News
Emotional response is becoming the next significant measurement tool to target advertisements from search to social, display, video and email. In fact, the race to offer consumers a better experience … Read the full story by Laurie Sullivan
News
To better compete against Periscope and other mobile-focused live video-streaming social networks, YouNow has raised an additional $15 million from Venrock, Oren Zeev and Comcast Ventures. Read the full story by Gavin O'Malley
Commentary
This year the millennial generation, born between 1980 and 2000, surpassed baby boomers as the largest living American generation in U.S. history. With a buying power of an estimated $1.4 … Read the full story by David Whitehouse
News
Adobe Campaign, Adobe Marketing Cloud's email marketing solution, will be unveiling a new benchmark tool for email marketers on Tuesday. Adobe's tool differentiates the maturity levels of email
marketers into … Read the full story by Jess Nelson
News
mCommerce is projected to be a huge portion of brands' revenues in the golden future of mobile, but in the ever-depressing present, practically everyone acknowledges there is too much friction … Read the full story by Ben Frederick