Ad executives remain bullish about spending more of their budgets on "native" advertising formats, but their enthusiasm is beginning to temper, according to a survey of marketers and ad agency … Read the full story by Joe Mandese

A majority of advertisers already use some form of advanced TV -- which includes addressable and interactive TV efforts -- in their marketing efforts, but overall media budgets are still … Read the full story by Wayne Friedman

ZypMedia, a programmatic media-buying platform for local advertising formerly known as ExtendTV, has announced a new political advertising tool called Target Canvassing. The tool utilizes ZypMedia's existing capabilities and platform, … Read the full story by Ben Frederick

Vidyard, a video and analytics marketing company, today announced the launch of its new personalized video solution for marketers. The product, Personalized Video, stems from the acquisition of Switch Merge, … Read the full story by Jess Nelson

As it looks to the future, The New York Times is focused firmly on mobile devices and social media, according to NYTCO CEO Mark Thompson and NYT executive editor Dean … Read the full story by Erik Sass

HookLogic has been working on building out controls to drive up sales performance across the 80% of the top retailers it serves. On Thursday it released advanced attribution reporting, bid … Read the full story by Laurie Sullivan

With TV program costs likely to rise, Netflix is raising its monthly price for its standard subscription by $1 to $9.99. The increased pricing will be for new subscribers in … Read the full story by Wayne Friedman