Computer maker Dell and its owners, founder Michael S. Dell, MSD Partners and Silver Lake confirmed Monday the acquisition of EMC in a deal worth about $67 billion, making it … Read the full story by Laurie Sullivan

After dipping its toes in the mCommerce waters for the past several years, Facebook is ready to jump into the deep end and has begun testing a new way for … Read the full story by Ben Frederick

This interview begins with me spreading a pile of slick brochures of Xaxis products and services on a table and asking global CEO Brian Lesser, "How real and differentiated are … Read the full story by Joe Mandese

Many publishers are entering into distribution partnerships with social platforms and technology firms, and even companies that haven't signed up for services like Facebook Instant Articles find themselves dependent on … Read the full story by Erik Sass

"Digital technology and digital outreach and anything that facilitates that," says Brand Keys founder and president Robert Passikoff, "has become more differentiating to people than what brand of cereal they … Read the full story by Aaron Baar

SendGrid launched a new triggered email service Thursday that modifies messages based on consumer behavior. The new product, Threads by SendGrid, allows email marketers to design email marketing campaigns based … Read the full story by Jess Nelson

Marketers that use email in tandem with social sharing drive six times more revenue, according to a new report, which also concludes that the majority of marketers plan to invest … Read the full story by Jess Nelson

Top ad tech market researcher and analyst Joanna O'Connell has joined demand-side player MediaMath as CMO. O'Connell joins from AdExchanger, where she was lead analyst in its fledgling research practice. … Read the full story by Joe Mandese