Top Story
SpotX and Moat have partnered to provide a viewability targeting feature. If buyers want at least 70% of their ads in a campaign to meet the MRC's viewability requirement, they … Read the full story by Sara Guaglione
News
Looking to find a news niche for Millennials, Turner Broadcasting's CNN has started a socially distributed video network called "Great Big Story." An announcement says it is "not a news … Read the full story by Wayne Friedman
News
Ad tech company AdTheorent announced today that it will incorporate data from research firm IHS Automotive into a cross-channel attribution solution linking mobile and desktop advertising to vehicle
purchase. Read the full story by Ben Frederick
News
While social marketing has reached a saturation point, shifting tastes are benefiting some networks more than others. The biggest winner continues to be Instagram -- and, by extension, parent company … Read the full story by Gavin O'Malley
News
The Association of National Advertisers this morning said K2 Intelligence and Ebiquity/FirmDecisions have been selected to field a "fact-finding" initiative to understand issues surrounding the
transparency of their media-buying and … Read the full story by Joe Mandese
News
Although fewer TV advertising dollars were placed in September, the overall U.S. ad market had an uptick. Digital media posted a major gain of 29%. Read the full story by Wayne Friedman
News
The New York Times is jumping into the VR pool with the launch of NYT VR, a new virtual reality app created in collaboration with Google and VR studio IM360. Read the full story by Erik Sass
Commentary
The FTC should scrutinize companies that engage in digital "fingerprinting" -- which involves tracking users based on the characteristics of their devices -- the advocacy group CDT says. Read the full story by Wendy Davis