IBM announced a product today called IBM Universal Behavior Exchange (UBX), part of the IBM Marketing Cloud. The UBX aims to help marketers connect data across solutions and deliver personalized … Read the full story by Felicia Greiff

Instagram is rolling out Boomerang -- a new app that loops 1-second videos. Users simply need to press a button, at which point Boomerang takes a burst of photos and … Read the full story by Gavin O'Malley

Sure to make Google uneasy, Facebook just updated its Search service. Users can find out what the entire Facebook community is saying about various topics. Read the full story by Gavin O'Malley

RevJet is rolling out Creative Side Platform or CSP, a "self-optimizing" tool that gives marketing departments and creative agencies the ability to construct, view, serve, measure and optimize ads across … Read the full story by Felicia Greiff

Madison Avenue's trading volume climbed nearly 17% in September -- reaching its highest point ever for the month, according to the latest installment of the Ad Market Tracker, an index … Read the full story by Joe Mandese

Time Inc.'s "People" has joined the list of publishers getting into the e-commerce business with the launch of People Shop, an online retail hub focused on home and lifestyle products … Read the full story by Erik Sass

Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with xAd, a location platform. Adelphic will get access to xAd's location-based targeting, bringing it to scale programmatically through Adelphic's … Read the full story by Ben Frederick

When it comes to social media followings, one of the nation's oldest periodicals is leading the way, according to the latest data from the MPA. National Geographic is the clear … Read the full story by Erik Sass