The agency claims the tool can measure a brand's ability to consistently create and distribute shared and engaging social content and determine how those abilities stack up against competitors. Read the full story by Larissa Faw

The trend of established publishers bolstering their digital footprint by buying online-only publishing startups continues. Time Inc. has acquired xoJane and xoVain, two sister women's interest Web sites founded by … Read the full story by Erik Sass

Conde Nast's in-house branded content studio, 23 Stories, has partnered with Cadillac to create and distribute editorial and branded content highlight the luxury car brand. 23 Stories is creating over … Read the full story by Erik Sass

Netflix is beginning to look more like a TV network -- at least when it comes to weekly TV program consumption. Netflix has some 36 million U.S. subscribers, and its … Read the full story by Wayne Friedman

Tying all channels together is the marketing holy grail of the coming years. The core of this connectivity, at least for marketers, is cross-device attribution and measurement. With it, marketers … Read the full story by Shani Rosenfelder

The Players' Tribune, an online publisher with an editorial mission of connecting athletes directly to their fans, has raised $15 million in a new round of funding led by venture … Read the full story by Erik Sass

HyPR, a marketplace that connects brands with social influencers, raised $5 million in a round of seed funding and is set to launch the beta phase of its programmatic service. … Read the full story by Felicia Greiff