Taking a page from Snapchat and Twitter, Instagram is testing aggregated content streams. The new feature bears a strong resemblance to Snapchat's popular Live Stories feature, which also includes curated … Read the full story by Gavin O'Malley

Google has begun testing the ability to run advertisements on digital billboards through its DoubleClick advertising platform. The proof of concept, running in several markets in the United Kingdom, relies … Read the full story by Laurie Sullivan

To help combat Internet piracy and counterfeiting and bolster marketer confidence, the Trustworthy Accountability Group is joining forces with the Alliance for Audited Media to provide certification to legitimate publishers … Read the full story by Erik Sass

Social-media firm Sprinklr has acquired audience segmentation and management platform Booshaka. Booshaka helps marketers link customer data across various channels from social to mobile to ecommerce. Its technology will now … Read the full story by Gavin O'Malley

U.S. local advertising will see modest growth next year -- about the same pace at the overall economy. Total local advertising revenues in the U.S. will climb 3.75% to $146.6 … Read the full story by Wayne Friedman

With more people planning to start holiday shopping before Thanksgiving this year, both Walmart and Target are kicking off their holiday season with a vengeance, including more digital dazzle. Read the full story by Sarah Mahoney