The changing face of business-to-business models prompted iProspect to form an enterprise group that company executives say will pioneer the next generation of B2B advertising and marketing, from content and … Read the full story by Laurie Sullivan

A new report from IHS Economics & Country Risk, backed by the ANA and The Advertising Coalition, concludes that the nearly $300 billion in U.S. ad spend last year drove … Read the full story by Steve McClellan

Forrester Research predicts some big changes in media buying for B2C marketers in 2016, with easier access to insights and improved tech. Advances in tech and measurement will extend the … Read the full story by Felicia Greiff

Connected TV users will continue to rise over the next five years --- but at slower growth rates as it reaches higher U.S. penetration. Currently, there are 140.5 million who … Read the full story by Wayne Friedman

Driven by new media trends like mobile, contextual marketing is where brands will stand out over the next year. In particular, Chief Information Officers must support the contextual marketing engine … Read the full story by Gavin O'Malley

Google's holiday cheer comes wrapped in two new ad shopping video formats in AdWords. On Monday the company released TrueView for Shopping and Shopping ads on YouTube. Read the full story by Laurie Sullivan