Findings from a new report by global ad tech firm Adadyn reveal how small and medium-size retailers can use programmatic media to optimize their holiday campaigns. One key finding suggests … Read the full story by Tobi Elkin

In its list of 25 Video Marketing Statistics for 2015, HubSpot reports, "Online video now accounts for 50% of all mobile traffic." That's one of many reasons marketers must embrace … Read the full story by Mary C. Long

Smartphone ownership is up 8% since last year, according to new findings from Nielsen's People Meter Panel. All told, four-fifths of U.S. consumers now report owning a smartphone. Read the full story by Gavin O'Malley

Social media contributed a larger volume of referrals than search for most of the year's top news stories, according to publishing analytics outfit Parse.ly. Read the full story by Erik Sass

Age often determines devise usage. If you're between the ages of 18 and 34, you are likely to use your smartphone for some retail activities more than any other mobile … Read the full story by Ben Frederick

RadiumOne's Dave Zinman predicts the emergence of IoT data and the maturation of cross-device attribution, among other forecasts. Read the full story by Tobi Elkin

Arnold Worldwide named Nisha Dass, as executive vice president, global director, business strategy & analytics, corporate strategy. Dass will be based in Arnold's Boston headquarters and report to Pam Hamlin, … Read the full story by Amy Corr