PlaceIQ, a location firm, announced a partnership this week with IRI to leverage IRI's CPG purchase data for more accurate campaign targeting and context. Partnering with IRI will expand the … Read the full story by Ben Frederick

Verizon plans to test a "sponsored data" initiative that enables companies to pay to exempt their data from consumers' broadband caps. Read the full story by Wendy Davis

What would a video measurement system look like if one were to zero-base such a solution today, with the tools we have at hand, given the measurement challenges we face, … Read the full story by Josh Chasin

Viewers will be able to watch original video from Time Inc. on Web sites controlled by Hulu, Yahoo, and Zealot Networks, thanks to new distribution agreements between the publisher and … Read the full story by Erik Sass

LiveIntent, a programmatic email platform, announced this week that it has acquired Danish data onboarding company Mojn. The partnership arrives on the heels of a recent acquisition of the AVARI … Read the full story by Ben Frederick

Despite Facebook's best efforts, Chinese officials have no plans to drop their ban on the social giant. Along with Twitter, Instagram and other foreign Web sites, Lu Wei, head of … Read the full story by Gavin O'Malley

Data released by the trade association Digital Content Next (DCN) suggesting that 33% of U.S. consumers are very or somewhat likely to try ad-blocking browser-based software in the next three … Read the full story by Laurie Sullivan