Top Story
Sensing imminent regulation of native advertising, the Interactive Advertising Bureau is asking the Federal Trade Commission to proceed with caution. Threatening the future of native ads, the agency
said it … Read the full story by Gavin O'Malley
News
In a new partnership announced this week, Playwire Media will represent all 13 of Gateway Media's publishing brands. Gateway Media wants to reach more than 100 million unique monthly visitors, … Read the full story by Sara Guaglione
News
Overall, IHS forecasts that advertising spend will rise 5.7% in 2016 to surpass $500 billion for the first time. In 2015, advertising rose 3.1% to $497 billion compared with the … Read the full story by Laurie Sullivan
News
OpenX announced a partnership with Canadian company Quebecor Media this week. Read the full story by Felicia Greiff
Commentary
Another publisher is playing hardball with visitors who use ad-blocking software - polite hardball, but hardball all the same. Forbes Media has begun denying access to some people with ad … Read the full story by Erik Sass
Commentary
While making predictions is not for the faint of heart, ignoring smart forecasts can cost marketers time, money or market share. As 2016 approaches, marketers should look forward to consider … Read the full story by Michael Kahn
Commentary
RTBlog spoke with Scott Braley, GM of Programmatic at Ooyala, which aims to provide analytics to help broadcasters, media companies and brands monetize and build more engaged and profitable audiences … Read the full story by Tobi Elkin
News
SocialRank thinks it can help marketers better understand their company's customers. In January the company plans to introduce Word Search, which will allow users to search their followers on Twitter … Read the full story by Laurie Sullivan
News
Mobile brand advertising company Kargo announced it had raked in a 100% year-over-year increase in annual revenue -- $100 million -- in 2015, for a 5,500% increase over the last … Read the full story by Ben Frederick