Amazon released insight into its Sponsored Products ads Tuesday, estimating that global adoption grew by 100% among Amazon sellers in 2015. The ads drove more than $1.5 billion in sales … Read the full story by Laurie Sullivan

Yahoo has closed down Yahoo Screen, its effort to compete with Netflix and Hulu. The service pulled in premium TV and video, with its most notable acquisition the revival of … Read the full story by Wayne Friedman

As part of its New Year's resolution to finally impress investors, Twitter is expected to debut a new "conversational" ad format, on Tuesday. Expanding on Twitter's Promoted Tweets program, conversational … Read the full story by Gavin O'Malley

Digital radio and streaming music service iHeartRadio is getting some updates. Parent company iHeartMedia says it is integrating iHeartRadio with new devices/platforms across home entertainment, home connectivity and wearable technology. Read the full story by Wayne Friedman

In a move that could alter Twitter's essence, there are fresh rumors that the social giant is ready to let tweets carry more than 140 characters at a time. Twitter … Read the full story by Gavin O'Malley

Global technology spending for business and government will rise about 4.5% to $2.9 trillion in 2016, down slightly from Forrester Research's projected 5.6% growth estimate released in August 2015. The … Read the full story by Laurie Sullivan

A teaser advertisement from Lenovo and Google touts an announcement from the duo Thursday at CES, the computer electronics show organized by the Consumer Technology Association. Read the full story by Laurie Sullivan

Widespace launched their StreamView ads earlier this year, a format that autoplays silently when 50% of the pixels are in view. Compared to those who had not viewed the campaigns, … Read the full story by Ben Frederick

Analytics company Acxiom is launching Acxiom TV, an effort that will expand its data platform for advanced/addressable TV advertising. Data can be used to inform segmentation and campaign planning and … Read the full story by Wayne Friedman